Tuesday 28 May 2019

Tyler The Creator "Igor" (2019)


There is no doubt that Tyler is in an evolutionary stride as an artist. Two years off the back of the widely acclaimed Scum Fuck Flower Boy he returns with a similar tone and sense of theater that's channeled into a vulnerable, personal space. Its bold musical fun, flourishing with feeling, flowing with creativity and taking inspiration from classic Soul and R&B, the likes you might hear on Motown. These are just some specific moments though, it all comes through the filter of Tyler's quirky, synthetic world. Playful melodies and jiving percussive lines of intentional groove are a constant pleasure as we stroll into his oddball dreamworld of emotional pains.

The albums lyrical theme is bold and dominating. Relationships, breakups and the hardships of his love life surface through wording that feels fractions away from classic love songs. Its always shaded by these quirky compositions that imbued a playful, innocent, off-color harmony heard through its colorful instrumentation and singing. Sung wordings, talked raps or pitch shifted voices, Tyler vents his frustrations and heart aches with a raw authenticity, illuminating his organic and vivid backing tracks. The two just melt together effortlessly and make for a distinct experience.

This record does has two flavors to it. Many of the tracks play with bold, almost cheesy synths that lay bare strong melodies, often getting mini tangents, solos and plenty of expressive outlets to pull apart the repetitive nature of Hip Hop and let the music ooze. Deeper into the album we find more sample oriented songs with 70s Soul and R&B vibes. A Boy Is A Gun, Puppet & Gone Gone pivot on these oldskool vibes with the latter reminding me of a Jackson Five chorus. When Tyler pulls it together with vocals it finds its cohesion, more so when the bold synths drop in.

These vocal approaches are a point to talk on. Many half hit notes, lackadaisical singing and off key notes exploit this place quirky, playful place where it manifests as authenticity. It plays wonderfully into this highly stylish record that feels very rooted in reality. Its a bright and gleaming light of artistic creativity and expression flowing effortlessly. He is certainly excelling as a music producer and composer, Igor has magic moments in droves. Its not all golden but its a hard record to knock down. Every time Ive spun it, I found myself completely locked into its direction.

Favorite Tracks: Igor's Theme, New Magic Wand, What's Good, I Don't Love You Anymore
Rating: 8/10