Keeping steady pace, Kid Cudi returns from Entergalactic with a loose concept. Taking twenty one shots, these shorter cuts seemingly throw out ideas to see what sticks. Linked together by recurring buzzy sub-base lines, the referenced insanity is heard instrumentally as the aesthetic experience explores an unusual spectrum of melodic presentation. Repetitive tunes often run through mild manipulations, playing into an artsy atmosphere. Trap beats bustle harder than usual. Kicks, claps, snares and hit-hats from all directions chime in, amping up the sequenced rhythmic energy. Its these base oriented tracks that mustered my attention as between them, Cudi leaned into his established style, smoothing out the records exit with a string of colorful songs.
Running commentary from a boisterous DJ Drama and lack of lyrical focus gave me little else to latch onto. Insano feels like a round up of studio time spent without direction. Vocally, Cudi spun his style with the records best hooks feeling almost recycled from previous records. Nothing offensive, the record just lacked anything with shock and awe. Electrowavebaby perked an ear for its redesign of Ace Of Base's All That She Wants. That's the second record of 2024 to include this memorable 90s hit. Its a fun track, flush with zany zapping sounds and some endearing singing. The second track Keep Bouncin' is a banger, the baseline melding with crisp pianos is a classy conclusion to its dark, speedy energy. Other than that, its a mediocre record with flashes of distinction that fade among its extensive tracks. Good for a mood tho.
Rating: 6/10