Its been a while since we've had some entertaining Rap beef. I don't take it all that seriously but if it leads to good songs and gets people listening then its usually good for those involved. In the case of MGK Eminem has handed him a golden opertunity on Kamikaze where he took shots at a lot of rappers, especially the new generation. Being the first to respond, Rap Devil gave Midwest rapper Kelly over 100 million views and a lot of exposure, an opertunity to find new fans which has surely been squandered on this flimsy, hastily assembled extended play. Its trashy. Its a stinker.
The bulk of these beats are mediocre at best. Lacking their own style they come off as Trap mimics, deploying all the tropes of shuffling hi hats and sub base kicks in a variety of arrangements that lack intention beyond doing whats currently in. Its chasing the Mumble Rap sound and Kelly's voice just isn't suited to it. Unfortunately the couple of instrumentals that do have some traction and excitement in them seem to be stacked up against the worst of MGK's troubling lyrics.
And that's the hardest thing to endure on these songs. Kelly is all attitude and no substance. Its braggadocios, angry and aimless. He boasts and raves about his careless attitude and drug abuse without a measure of meaning to be extracted. The hooks are weak, the rhymes subpar and occasionally a few unintentionally hilarious lines slip in past the "quality" filter. I wonder if anyone advised him not to release these songs. There is also an awful feature on Signs, an auto-tune abusing vocal hook that sounds so lifted and uninspired, a total rip.
Rap Devil is the only song worth your time. Upon release it was obvious Eminem was a sitting duck for a diss. So much of the subject matter was born from Em's jaded, angry attitude but it brought the best out of Kelly, forced him to focus on a subject and find strings of coherent rhymes on the same track. There is none of that focus and craft to be found here, the songs barely make three minutes and the two that do, bar Rap Devil, have extra beats stitched on the end of them. Not sure what Kelly was thinking here, cash grab? Maybe he wasn't thinking at all.
Favorite Track: Rap Devil
Rating: 2/10