Young Guns "Echoes" (2016)

"Echoes" Is the bands forth record and my second listening to them. Following 2015's "Ones And Zeros" the band hastily moved to the studio to crank out another eleven tracks of their gleaming, poppy breed of Alternative Rock, edged with the occasional moment of Metal. Their sound is appealing in many senses, Its a simple format, catchy and energetic with an inviting tone but that rooted pop structure gives it a lack of depth. These songs are pleasant but their fruits dry up quickly in a routine of verse chorus and a cliched style of lyricism.

 A few moments of dynamic riffage and a couple of infectious hooks breath a little life into an otherwise mediocre record. The constant dazzling tone of the octane guitar and singer Wood's easy voice masks the momentary feel of these songs. Glorious in one moment and gone the next its an aesthetic experience that fails to yield anything lasting. It might be a harsh criticism but really its a personal preference, their style doesn't resonate deeply with me.

The currently trending "woha woha" backing vocals drive me a little mad but its the song "Paradise" that takes the biscuit. For me, the lyrics feel hollow and attempting to be far greater than any meaning they provide. Whatever "Somethings wrong is paradise" may be about, it comes across as a self absorbed tragedy, the ballad approach with Wood singing his best over the soft piano just feels so formulaic as if they were gunning for something musically the lyrics couldn't match up to.

I do actually like this band, they have a great live show and I'm fond of their aesthetic but the pop side of their music pulls them in the wrong direction at many turns. Last record they pulled up some really strong songs with fantastic hooks but it just hasn't worked out the same way this time around. A quite disappointing record but certainly not a turn off, Its enjoyable in its moment.

Favorite Track: Echoes

Rating: 4/10

Young Guns "Ones And Zeros" (2015)

 

Trying to stay out of the rain at Download Festival I caught this band, one of the secret acts, on the forth stage. I was sucked in by there performance and stage presence. Upbeat, bold, energetic and poppy they certainly put on a show that at the time I knew wasn't exactly my cup of tea but I enjoyed it none the less. Young Guns are an English five-piece group who play enigmatic Alternative Rock with reverb heavy metallic tones and poppy hooks. Their sound is both generalized and accessible, as it is distinct and a tinge on the heavy side.

"Ones And Zeros" is their third full length record and as a whole a powerful, absorbing record if their dreamy, pop epic aesthetic is to your taste. In my case it very much was on the aesthetic front, however the pop hooks and overuse of "woah-oh-oh-oh" vocal inflections really killed of a lot of the enjoyment to be had. There's a lot of good tracks in here, beautiful numbers that soar and glow as epically strum instruments collide in a wash of noisy bliss. Its the poppy undercurrent that at times get under my skin. There's too many moments where the group trade in the progression for cheap hooks and breaks that really break the spell, often with the backing vocals throwing in reinforcing, distant "ah-oh-ah-oh" chants that by the end of the record are driving me mad as the last few tracks seem to ramp up there use.

If it wasn't for my dislike of these choices id be really into this record, there's a lot of the magic I saw live and the aesthetic of the instruments, their chemistry with singer Gustav's strong, velvety voice a real treat for the ears. The production is a typical flawless modern capture that gives so much space for each instrument to fill and with little technical issues to talk about its sound is fitting of the big, lofty, glistening sounds the group create. Its a shame the rely so much on the cheap thrills of trending poppy styles, but between those moments there is substance to be found.

Favorite Songs: Rising Up, Memento Mori, Lullaby, Daylight

Rating: 5/10