Taking action on ambition and following his dreams, I've got nothing but respect for KSI choosing to step out of one lane and maneuver into another. Little of what I'd heard before lured me in but the Holiday song was the soundtrack to my own summer vacation and since then I've mulled over this one a fair few times, waiting for something to click. Sadly, I haven't escaped what's most obvious, Olajide is currently more budget than talent. Although he brings expression, thoughts and passion to the fold, he is constantly outpaced by production that is as its titled, all over the place!
The records sixteen songs fracture into a lot of interesting vibes. Strongly inspired by the British music scene, one can hear the classic stylings of the 90s electronic, 00s Garage and R&B with a sprinkling of Grime. The project is mostly packaged with modern aesthetics, taking a predictable yet occasional path into Trap beats wedged between mostly warm, uplifting instrumentals with some colorful Caribbean flavor too.
With KSI revealing how his features are paid for, it adds a sad note as his guests pretty much outshine him at every corner. I'd always figured features were a friendly affair, artists working with friends for the art but it seems in the Rap scene this can be purely business too... or somewhere in between as things are never black and white!
Holiday is still the albums best track. In fact its the one song where KSI shines, getting everything just right. For the most part he does sound like someone attempting to find their voice on the rest of the cuts. Ironically its the more candid and plainly spoken Sleeping With The Enemy that is most endearing. Although his flow is plain jane, the words really hit home, an authentic expression. My conclusion here? I'm really not sure, this record essentially sounds like what it is on paper, someone with a big budget giving a shot at the music game.