Rich Brian "Brightside" (2022)

 

Dropping a surprise EP out of the blue, the Indonesian rapper Rich Brian returns with four concise and impressive tracks, with no mention of a fourth coming album. Still a youthful figure at 22 years, maturity is starting to show in his lyrics but more obvious is his flow. Tightening up the bars, increases the pace of his cadence, Brian commands these cuts on his own with one feature, Warren Hue, on Getcho Mans. Its a banging off kilt number led by a dirty baseline and oriental overtone. To me, Brian shows his inspirations a little candidly with his second verse. The delivery style gives me some serious Lil Uzi Vert vibes, particularly from the opening stretch of Eternal Atake.

With that one distinction, the rest of the music stands on its own. The opening New Tooth, a fantastic union of beat production and lyrical direction. Brian moves from fiery Braggadocio raps into a more reflective stance over the two beat switches. It takes the music to an emotive conclusion with its introspective pianos. Lagoon and Sunny split that direction apart further, the first a gritty brooding number muddying in darker spaces. The latter bolsters uplifting moods with motivational words. Brightside is promising set of songs for an artist who sounds like they are in a great creative space.

Rating: 4/10

Rich Brian "The Sailor" (2019)

The Sailor is young Indonesian rapper Rich Brian's sophomore effort. His debut record Amen has quite the charm. His deep baritone voice pitched at a steady pace had a strong persuasion over the glossy Trap influenced instrumentals, despite a lack of lyrical substance. With time passed, its youthful immaturity became the spell that kept giving when songs would pop up on shuffle. Fun, carefree with that youthful spirit, I was looking forward to more of the same with The Sailor however this is not just another twelve cuts. Its ambitious, ultimately condemning itself in the process.

Brian has talent, there is no doubt. The RZA even turns up on track two to give the teenager his endorsement. He does however have distance to travel and The Sailor feels wrapped in the idea of personal evolution and maturity that can't escape a lack of it. This manifests not just from personal musing stories in the lyrics but also the Beats. Leaning into classical compositions for a sense of grandiose while borrowing its most stylistic elements from Kendrick Lamar's soulfully sung thematic links, the albums identity lacks originality. Bekon and The Donuts mostly handle production which often sways to the temperament of Blueprint era Jay-Z's upbeat jazzy tone.

There is a few others I could name drop here when similarities arise. Its overall vision draws from a an unoriginal variety that doesn't offer more than its parts. Brian's lyrics often reaching for deep meanings and personal growth seem typically naive lacking in experience and perspective. That being said, hes still a kid and Ive got a few years under my belt so maybe I'm an old fart who doesn't get it? Criticism aside, there is plenty of fun flows and the occasional catchy experiment like Slow Down Turbo's stereo panning speeding up his verse. In all of its short comings this record does have some competence. The instrumentals are broadly on the better side, even if not thematically embellishing his ambitious vision. Its a fair, listenable record but doesn't feel like a move inline with his potential.

Rating: 5/10

Rich Brian "Amen" (2018)

Amen is the debut record of teenager rapper Rich Brian from Indonesia, a former Viner who's been active as a creator from a young age. Gathering his influences from this newest generation of Hip Hop, he represents much about these times, the accessibility of music and information bringing the culture across seas through the connectivity of the internet, a place where a young Brian found his creative platform. His break out single hit a couple years back but the hype of this record is where I have first heard of him.

Going into this record relatively blind his charm and persona stuck out instantly, the deep baritone voice, his calm, relaxed pace and easy going delivery is persuasive. It sets him a step aside from other rappers, his almost spoken word style has to be far easier for skeptics to digest. Unfortunately I don't think there is a ton of lyrical substance here. A lot of the time he's caught up in the moment, divulging shallow topics of social status and occasionally reflecting on his self perception. There is however a endearing youthful air and innocence about his thoughts and tales. It comes in a moderate dose and matches his tone, most the positive energy comes from his simple and fun rhymes schemes, keen and witty links like "I need space like astronaut". When his flow matches the beat it becomes very enjoyable and hypnotic even if the lyrics aren't making the mark, however the opening track does a fantastic job of introducing himself and setting the stage for the rest to come.

I especially liked the production of this record, its Trap influences feels measured and inspired as opposed to trendy. The melodies and tone can vary from the uplifting, sun soaked vibes of Flight to the club banger Tresspass that came before it. Each track brings together a tight beat with a smart set of programmed instruments that gel together seamlessly. Tuneful synths and simple melodies on layers of subtle instruments remind me of Dr. Dre's philosophy on 2001 in a roundabout way.

I think Brian has a bright future ahead of himself. As I didn't mention it is Rich himself who handles almost all the production according the records footnotes. Thats largely impressive for this emerging talent who's got so much of his life ahead of him. Amen is a decent debut, flawed but fun and enjoyable. Lyrically I think more life experience would bring some last and depth to his words but on the other hand his instrumental game is very strong and the album flows so smooth from track to track, its a really easy to enjoy record.

Favorite Tracks: Amen, Occupied, Introvert, Tresspass, Flight, See Me, Enemies

Rating: 6/10