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Following up on a smashing debut, Hold The Girl's antidote lays in repetition as first impressions come stiffly poisoned by uncanny familiarity. This is Pop music after all, its broad appeal conjures the best radio has to offer. Admittedly, it took time to flourish into the ear worm monster it has become. Trading in the eclectic ensemble of debut Sawayama, Rina commits to an intoxicated romp of glossy bangers pulling from across the spectrum of popular music's finer offerings. Showing her hand, an obviously play is made for high octane Dance-Pop that also ushers in mild echo's of 80s Synthpop and driving percussive energy of the 90s UK Electronic scene. Along the way were treated to crooning ballads, a touch of Country Pop, R&B and Soft Rock.
Uncanny in nature, lacking originality, yet sparkling with a touch of magic, its Rina who makes the record whole. Track after track delivers stunning performances, soaring vocals, emotions flowing in infectious cadences. An emotional weight grips her lyrics of struggle and expression, entangle in the moment. Your Age hits hard, an anthemic reflection on predatory abuse. A dark undercurrent manifests into a shudder of glitched vocals. It plays beautifully against ascending cries on the tracks chorus hook.
She is simply on fire, as are the instrumentals. Most songs play fleshed out with charisma and craft, leaning hard into the concept at hand. Occasionally flaring up with a Glam Rock guitar solo. Dense and powerful, subtly is not the intended direction. These tunes know themselves well. Some tracks however boarder "plagiarism". Americana inspired Send My Love To John feels all too familiar. Perhaps a victim of is stripped down acoustic simplicity, if I had a broader recall, I feel as if I'd put my finger on it. Quite a few songs do this, however Catch Me In The Air's guitars are blatantly derivative of The Smashing Pumpkins' 1979. Holy is another ghost of the 90s Electronic scene. That Ethereal piano melody over the thumping bass is uncanny.
Despite all this, the record is utterly brilliant. More the half the songs hit like classics and the trailing tracks ain't far behind. Hold The Girl plays with fire. Does it get burnt? Yes but I couldn't care. Perhaps had they been a little less overt with influences, such thoughts could have been avoided. Lastly, I'd like to end on the album's closer, To Be Alive. Such beautiful lyrics, blossoming out of the darkness of youth, warmth emanating from within, a platonic love song of life. Its emotional build, shoegazing blurs, dance pianos along with the lofty choral voices is simply blissful.
Rating: 9/10