Wednesday 26 January 2022

Pop Will Eat Itself "Cure For Sanity" (1990)

 

 Despite the disappointment of a "Grebbo Rock" record with Box Frenzy, I will continue my exploration of English genre mashers Pop Will Eat Itself. Spotify has alleviated the friction of research and investment into albums. Now any curiosity is just a few clicks away! With that I've also felt less of a need to go deep on records, the result feeling wonderful. The burden of expensive MP3s has been lifted and my ears are free to explore. Does that factor into why I enjoyed this hour of early 90s vibes so much? Probably, its nice to not have a thought gnawing at the back of ones mind about frequently sinking money into your listening choices when they turn sour.

Cure for Sanity opens up with fantastic sampled dialog of the shape of music in the fabric of society and outdated notions of how this should be controlled. Its sets a high bar for topicality that I never felt returned in the next nineteen tracks. Admittedly the cheesy 80s rap flows in British accents made for a lack of investment in the lyrics. Its following Dance Of The Mad Bastards feels like a send off to the Rock Rap crossover that made This Is The Day so magical, reusing distortion guitars and other samples that gave it identity. These snippets run alongside new sounds and a percussive drum loop fit for the coming Electronic scene of England in the early 90s.

From here the record strolls through a fair bit of mediocrity, leaving its metallic tone in the dust and stitching together newer moods and tones of the times in a heavy wash of sampling that will have you clambering to remember from what artists you first heard that sample or sound before. Again it includes many cultural snippets too, like the famous commentary and crowd sounds from England's 1966 world cup victory.

Going back to the remark on the yet to blossom Electronic scene, the better songs here seem to bolster House and Dance pianos that would be a staple style before long. Its other cutting edge is in percussion, many drum loops a precursor to Big Beat and the likes can be heard and all at the start of the decade. It would be so fascinating to see a deep dive on the samples and their place in the timeline. It seems so apt for whats about to arrive and undoubtedly wouldn't be possible without legal freedom for sampling at the time that what be drastically changed in years to come. Cure for Sanity is a fair bit of fun with a lot of mediocrity as many songs feel like a collection of sampling ideas. Luckily there is a couple of solid songs in here too.

Rating: 5/10