A lack of anticipation for this newest BABYMETAL record seems obvious in retrospect as its singles and promotional songs mustered little excitement in the build up. Having binged the record somewhat, I've been struck by how underwhelming the music is in comparison to prior records. Where are the banging riffs, cheeky chants and surprises along the way? The Other One seems subdued in approach, toning down extremities and eccentricities, curbing the wild in favor of easily digestible song writing.
Much of the heavy lifting is handed to Su-Metal, who struggles to find hooks and cadences to forge the unforgettable songs heard in the past. She sits front and center with a tame sequence of bland singing that feels so monotone in creative terms.
Perhaps Mirror Mirror comes close to capturing that old magic, a willingness to embrace the wild instrumentally can be heard but referencing the old "mirror mirror on the wall" fable leads nowhere. Elsewhere on the record eclectic directions can be heard but never does a melody, hook or groove converge on something memorable.
Time Wave explores a soft take on Club and Trance aesthetics, Metalizm toys with hard percussion underneath eastern and oriental melodics, Monochrome traverses all too familiar Pop Metal trends with oh-woo chorus chants and a warm guitar melody.
Despite having much of the original band behind the music intact, The Other One feels like a shadow of former glory, a withdrawal to safe territory where ambition is traded for safety. Its an aesthetically treat, a gorgeous mix of Metal, Electronics and J-Pop singing. The songs may be pleasant and welcoming yet their bite is absent. Every song here feels like the one you might of skipped on previous records, to get to those fan favorite tracks like Gimme Chocolate, Karate and The One.
Rating: 5/10