I think I've developed a mildly amusing "love hate relationship" with Pop Will Eat Itself! I'm undoubtedly leaning on the love side however their "of the era" occasionally sours. It often depends on the mood. This Is The Day struck the perfect stride of nostalgia, a wild crossover that nailed early Hip Hop and the shape of Metal at the time. Since then, they have not stuck in one place stylistically. Its been hit and miss, The Looks Or The Lifestyle seems like a response to the emergence of Grunge as an update in band chemistry has prominent distortion guitars on almost every track of the album.
Continuing on with the 90s Dance and Electronic scene sounds, the group find a more consistent fusion with grungy guitars, lively percussive breaks and an injection of electronic instruments reflecting the era. Its bold and unabashedly 90s, often a little cringe in its early shout raps, the British accents sung strong. The record rolls out with a strong string of tracks, pumping drums charge forth, a wall of samples and synths thrive between dynamic guitars and powerful baselines. It leads into their most popular charting song, known as Get The Girl! Kill The Baddies!
Performed by stabbing melodic drum synths hits, its main melody is a turn off in an otherwise decent track. I think its theme that births it success, essentially riffing on tropes from the perspectives of a movie character. The album starts to diversify after. Guitar tones get shaken up. The sampling and synths reach into new territory, arriving at Urban Futuristic. Its a hard hitting mash up of early Drum n Bass, Thrash Metal and bizarre cheesy synth tones. What it lacks for in classic it makes up for in ambition!
Its this string of gutsy tracks, fun experimentation and bold crossovers that get the thumbs up from me. After them, the final four cuts stagnate in quality, drifting into the tired and dated. It feels intentional that the best material is front loaded. Left a little soured, they exaggerate the cheese its great songwriting diverted early on. With just one record left before their split in 1996, it will be a sound place to conclude the journey having been fed to full on this reflective nostalgia exploration.
Rating: 6/10