Still one to follow for her creative ensemble of pop sensibilities and abrasive tones, Poppy returns with a similar set of mashed up sounds. As a pleasant vocal presence, one is drawn to the lyrics. Lightly cryptic, suggestive and occasionally humored, they rarely yield depth when wrapped up in a hook or catchy cadence. Her direct words muster more meaning with plain language, however none of it amounted to anything memorable for me. At times, a sense of reaching for a mischievous truth emerges.
Either way, the record doesn't hit on this front and neither does its bass groove oriented stints of cold calculated Electronica. Trading in overdrive guitars for distorted synths, the instrumentals often converge on flickering rhythmic drives, lavished in dispassionate texture, lacking emotion and accompanying melody. On occasion, atmospheric synths layer in some compassion but without its a rather lifeless stint.
After the droning disharmony of Zig passes, Poppy's voice opens up, some songs focusing on her melodies. A pleasant direction but only Motorbike strikes a nerve. Its soft Disco Funk grooves elevate the hook and color the song with an interesting subtle sway. On a better record, this might have been felt as a weak cut. Loaded with mediocrity, Zig was sadly somewhat of a bore, doing little to make itself known.
Rating: 4/10